A2 Media Exam – Practice Questions
Here are some fairly straightforward revision questions, aimed at helping you revise the key terminology. Answer each question in full sentences
Text One: VW Passat Advert http://www.youtube.com/watch?v=R55e-uHQna0
1. How does the advert use intertextuality?
2. What is the narrative of the advert?
3. Why do you think this advert was so popular on YouTube?
Text Two: Quicktrim Commercial http://www.youtube.com/watch?v=Q69Igo7xcGA
1. How does the advert represent women?
2. What aspirations does this advert offer its audience?
3. What do you think is the relationship between the product and the celebrities endorsing it?
Text Three: T Mobile Royal Wedding http://www.youtube.com/watch?v=Kav0FEhtLug
1. What techniques does the advert use in order to appear “real”
2. How does the advert use contrast for comic effect?
3. Why is viral advertising a good idea?
Text Four: Climate Change Advert http://www.youtube.com/watch?v=QD2WTK94c1U
1. How does the advert imitate the conventions of a fairytale narrative?
2. Who is the target audience for this advert?
3. This advert received 989 complaints to the ASA (Advertising Standards Agency). Why do you think this was?
Text Five: Summary of CBS news broadcast http://www.youtube.com/watch?v=Pu-I23rn_TU
1. How does the text use the expected conventions of a news broadcast?
2. What are the events of the Newscorp scandal as outlined by the advert?
3. Do you think the News of the World should have been closed down?
