The word banks that I stuck on the wall in IT1 suggest some of the key things you might want to mention. Here they are. I have put each on into a couple of sentences for you (key words are in bold):
Representation
This media text represents recognisable stereotypes, for example…
The way the subject is represented in this media text is not stereotypical because…
There are clear ideologies represented in this media text such as…
This media text represents a very ideological view of the subject matter due to…
This media text gives a very positive representation of the subject matter by…
In this media text the subject is represented in a very negative way through the use of…
The way gender is represented in this media text is interesting because…
This media text represents people of different ethnicities, for example…
Age is represented in an unusual way in this media text because…
The representations in this media text represent globalisation through the use of…
There are a variety of cross-cultural references represented in this media text, such as…
The representations in this media text are very traditional because…
As you can see, I have deliberately used the word represent or representation in each of these sentences to help the examiner see that I am focusing on the key concept. Each sentence also encourages me to go on to use an example from the media text to support my point.
Using these sentences to answer a question
Have a look at this (rather shocking but genuine) Burger King advert:
Here is a paragraph about representation using some of the sentences above:
This media text represents recognisable stereotypes, for example the stereotype of a blonde woman being ‘stupid’ is suggested by the slogan “It’ll blow your mind away” and the vacant expression on the face of the blonde woman in the image. The way gender is represented in this media text is interesting because the image of the woman is highly sexualised – it is implied that the women is performing a sex act. The copy at the bottom of the advert also support this idea with the words “Fill your desire for something long, juicy…”. This media text offers an alternative representation of the subject matter by including this provocative idea as big global brands such as Burger King and McDonalds are usually more associated with traditional family values but this print advert is quite controversial and some people would definitely find it offensive.
TASK
1. Front page of The Sun
2. Advert for Nike Women:
3. Website for the Royal Marines:
http://www.royalnavy.mod.uk/royalmarines
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